TV finds wealthier viewers on Net, study says
U.S. television networks draw a younger, wealthier and better educated audience when they run their shows over the Internet, according to a study released Wednesday.
The study by Nielsen Analytics and Scarborough Research comes as networks have increasingly made hit TV shows--including ABC's "Grey's Anatomy" and NBC's "Heroes"--available for viewing through computers.
Concerns that allowing consumers to view those popular programs and others over the Internet would cut into the number of people watching them on television are unfounded, the study found.
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