Here is a wonderful article about the launch of Nintendo's Wii. Roughly 3,000 people lined up at Toys "R" Us in Times Square NY to get their hands on the new system. There was no pushing, no shoving, no altercations and no-one was overly anxious in line because everyone knew that although there were 3,000 fans waiting to get their hands on the new system, Nintendo had supplied Toys "R" Us with 4,000 units!
To help entertain waiting fans, Nintendo sent staff up and down the line riding Segways with TV monitors and Wii gaming systems attached, giving people a chance to play the new system. The only time things got a little wild was when Nintendo staff gave out swag (T-shirts, beanies and baseball caps).
It sounds to me like this was a positive, exciting experience for fans of the new Nintendo system and that Nintendo put some thought into ensuring that its customers would be "satisfied". This makes the whole ruckus and mob mentality around the release of the much more expensive Sony PS3 seem rediculous. It makes me wonder if Sony intentionally created a shortage in order to create sensational hype and increased media coverage. Considering several people have gotten hurt in the zeal over getting a new PS3, and a few reported cases of shootings, I would think that Sony fans might re-think their allegiance.