Will 'unlocked' cell phones free consumers?

The major cell phone operators' hold on which devices U.S. consumers can use on their networks may be slipping as large manufacturers like Motorola and Nokia dabble in selling "unlocked" phones.

Up until recently, unlocked phones--handsets that can be used on multiple carrier networks--have been available only in "gray" markets where Americans have bought phones from overseas. Now manufacturers are selling them on their Web sites and through certain retail channels.

"Cell phones rank just behind keys when it comes to items that Americans don't leave home without," said Albert Lin, an analyst with American Technology Research. "And as cell phones become the most important thing people carry with them through their day, they will look for products that fit their lifestyles better. And believe me, they will want more than 5 to 20 choices. They'll want hundreds of options."

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