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Thursday, January 11, 2007

Dell's latest push: Help at home

LAS VEGAS--Dell will be knocking on your door.

That's because the Round Rock, Texas-based PC maker has decided to put an increased emphasis on services for consumers. At the Consumer Electronics Show on Tuesday, for example, Dell unveiled a service called Dell DataSafe. When consumers buy a new computer, they can upload the data from their old computer to the DataSafe site. Dell will then load the data on your new computer or you can do it at home.

"We have to make sure we address the post-sales experience issues and the presales issues," Ro Parra, senior vice president of the home and small-business group, said in an interview here at CES.

The company is also considering coming out with a service in which Dell would automatically and remotely tune up your PC, sources said.

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