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Saturday, November 04, 2006

Netscape To Move From Tech/Politics Focus

Netscape, the five month-old Digg-clone experiment, is testing out two alternate home page designs with users in an attempt to increase the popularity of little-used topical categories.

I spoke with Jason Calacanis, who runs the Netscape property, earlier this evening about the tests. He said that Netscape is seeing heavy usage in the technology and politics categories, but the remaining 31 channels, ranging from Books to Women, are seeing less user news submissions and participation. Since the Netscape home page reflects the most popular stories from all categories at any given time, it is currently very heavily weighted towards tech and politics stories. This focus creates a self propogating system that continues to promote what is already popular.
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