IPTV/VoD: The world that's on its way

Industry comment: One of the most common questions operators and analysts are asked is whether IPTV will happen, and if it does, whether if will deliver its promise.

The answer is probably not one you'd expect. It already has happened, and is already delivering. IP and internet technologies may not turn up on our doorstep or down our aerial socket tomorrow morning, but the key point to remember is that in 20 years it will be the dominant method of broadcasting.

The secret is in seeing the bigger picture. Rupert Murdoch infamously declared recently that market entrants need to operate in the mass market or in niche segments, or else they would be someone’s lunch in the middle ground.
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