HD radio boosts distribution, marketing

U.S. radio operators on Monday said sales of its high-definition radios will expand to Circuit City, and stations are set to air some 75,000 ads a week pushing HD digital radio, in an effort to defend its turf against satellite radio and iPods.

In the latest phase of a $200 million marketing push, timed to take advantage of the holiday season, the radio industry starting November 13 will also cut prices, bringing some automotive units to around $150, according to the HD Digital Radio Alliance, a group of broadcasters hoping to speed consumer adoption of HD digital radio.
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