Coming soon to YouTube: Sun product videos

In a sequel to its advocacy of internal blogs, Sun Microsystems has begun encouraging its rank-and-file employees to publish videos promoting the company's products.

Sun has launched an internal contest to see who can publish the most compelling video at video-sharing site YouTube, said Sun Chief Marketing Officer Anil Gadre. He said that Sun minions tell him, "If I could just get out and tell everyone about my product myself, we would sell so much more," Gadre said. "YouTube allows us to enable every one of them to do just that."

The internal contest has triggered some inter-group rivalry, Gadre said. John Fowler, executive vice president of the server group, posted his own Halloween video exhorting his employees to come up with "creative, wacky, energizing educational videos."
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