Vox Lifts Off and You’ll Love It

Six Apart announced last night the launch of its newest social networking site, Vox (Vox announcement here). The company that owns LiveJournal, Moveable Type and Typepad has done a lot of things right with this new site. The benefits of having waited for consumer desire to mature before launching a social networking site are clear in Vox.

The service developed a reputation among some people during its beta period as a social network for artsy San Francisco elitists - but everyone needs a beta testing group and that’s a pretty good one to have. Vox was originally known as Comet and we first wrote about it here.
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